W - The President

These stickers kick ass. I love them. They are beautiful and elegant, with just the right font, in a very cool square shape that is different from most any bumper sticker I've ever seen. There's something extremely classy about the font they used, the W is sleek and pronounced. It's white on a black background, easy to see and unmistakable. The shape of the sticker alone is distinctive, the W takes up most of the space, so you already know where you're going with the sticker before you even get to the punch line.

And let's talk about the punchline. It's simple, directly to the point. There's no convincing, there's no pleading, no humor, no negotiation. W... who is he? The President. He won, you lost, get used to it. It's a statement of victory. Of victory so complete that there is no apology, no mincing, no euphamism. Nothing can be done, and his supporters are free to be as public and unapologetic about their support as they want to be.

And the form of support they choose is classy. It's so fucking classy. It's timeless and elegant, it's not in any way cheap or faddish. I'm drawn to those stickers with the same lust I have for cars I can't afford, vacations to the south of France, and any table setting that involves more than 4 pieces of flatware. Those stickers make me feel beaten. They make me feel outclassed and vaguely embarrassed about my political leanings. I respect those stickers as an adversary more potent than anything I've seen in the political arena since my conciousness blossomed.

There has been a backlash, of course. But it's too late. The joke is funny, the effect is certainly a great try. I may even get one myself. However, it's defense, and they scored the win in this round. Maybe the F will salvage some shred of pride, provide some dent in the smug feeling of bovine contentment felt by people who have convinced themselves that they stood behind W all along and never had any question he was the right guy for the job. Maybe the pure vulgarity the F implies, put on such a classy sticker with such a sleek and refined font will rattle the cages of the people so very very pleased with themselves, but in the end, it's a token effort against a group of people so inured in their rightness that they couldn't be rattled if a bomb dropped directly on their house and they saw a big W - The President sticker on the tip of it.